Best Kept Secret to SDR Success

Best Kept Secret to SDR Success

What Makes A Successful SDR?

This might be something you’re asking yourself and if so, you’ve come to the right place. The world of enterprise sales is vast and deep and because of its expansiveness, there’s a whole world of opportunity that comes with it, especially with sales development. 

A Sales Development Representative is the unsung hero of any sales department. These are the individuals who are putting themselves out there every day and unearthing new opportunities for account executives to qualify and close.  An effective SDR enjoys the fruits of their labor in the form of high-yielding commissions and overall team success. If the cards are played correctly, a great SDR should be promoted to an Account Executive in about one year’s time.

You might be wondering what it takes to be a great Sales Development Representative. The good news is there is no linear answer. Unlike a career in finance, law or medicine, being a great SDR or even a great salesperson requires qualities you can only find in yourself: Approachability, Competitiveness, Time Management, Growth Mindset


Have you worked in the hospitality industry or any kind of job that’s required you to be in front of people or customers throughout the day. Bellhops, waiters, front desk receptionists, bagger, cashier, all of these roles are great primers for getting you comfortable with and better at interacting with new people for the first time.


Were you a stellar high school athlete or perhaps you have a hobby that you’ve relentlessly improved at over time, or when given a to-do list you know how to promptly tackle it. It’s this type of competitiveness that helps Sales Development Representatives succeed. Maybe you’re competitive to win inside but don’t always want to show it. That’s fine too. As long as you thrive in an environment where you enjoy your success and that of your teams, you will be on your way to greatness.

Time Management

Today’s workday is filled with distractions and ways to fill your time. Sure you can spend your time on reddit tracking the latest memes or on Facebook keeping tabs on what your old high school buddies are up to, but neither of those things will return the dividends you’d like to see on your commission. Stay task-oriented, but don’t let tasks rule you. Work smarter, not harder. Automate as much of you daily activity as you can so you can invest time in the activities that help you blow out your quota. Having a sales planner to track your days and serve as a log for time spent will help.

Growth Mindset

Time management alone will not unlock your growth as a sales development representative or lead you to a long-term career in sales. You’ll need to have a growth mindset. To do this, you’ll need to set goals for yourself. You’ll never know where you’re going without a compass. You can’t achieve your goals if you don’t know what they are. Be aware of your goals, write them down and speak them into existence. It sounds crazy, but if you say something it’s more likely you’ll brain will remember it and it’s more likely to come true.

These are only a few of the building blocks to make a great career as a sales development representative. There are certainly others too. Feel free to tweet us @sales_planner with any other qualities you think are important to becoming one of the best sales development representatives in your industry.

Here are some helpful resources to check out on your way to greatness:

1. The Reply Method Guide - An awesome took from 

2. Salesloft Content Hub - The gold standard for many looking to improve in their field as a sales professional. 

3. Sales Hacker - A great resource and great community of likeminded individuals aspiring for greatness. 

Stay tuned for more insights on how to grow your career professionally and become the best salesperson possible. 

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